The AIT Competency Model™ defines the distinct competencies needed for influential thought leaders in this emerging, complex profession. We wear many hats to succeed in this career path.
Successful influencers and thought leaders strive to master four roles with 15 capabilities in their journey. Click on a role to see the core competencies you want to grow.
This competency model was developed through surveying and researching influencers and thought leaders globally.
Why a Global AIT Competency Model™?
The model serves multiple purposes for influential thought leaders.
Career Development. The model can help you define a clear set of knowledge, skills and behaviors to determine your current proficiency, and from this information you can create an individual development plan. Learn more about how AIT can help you develop.
Professional Standards. The model provides a set of standards for Influencers and Thought Leaders as an emerging profession and can clarify expectations for impactful results.
The Association of Influencers and Thought Leaders aims to help our profession target standard goals and build our capability.
The following 3 competencies encompass the capabilities to grow your reach, thus influencing at scale.
Creating Short Form Content
The skills to write, design, and/or produce compelling media appropriate for your chosen social media channel(s), at a consistent, meaningful frequency in ways that speak to your audience.
Examples: being able to create videos, podcasts, or social media posts that get engagement
Mastering Social Media Platforms
The knowledge of how your chosen social media platform(s) work behind the scenes and the technical skills for how to stand out
Examples: SEO, tagging, referral relationships, etc.
The skills to build a strategy with intentional focus on growing followership and their interaction with you.